Even the most popular bloggers face with the writer’s block due to lack of inspiration and creativity. They still keep writing every day because they persist on some proven techniques.  Hub & Spokes is one technique you can apply for writing better blog posts. This technique can not only help you persuade your reader, but also distinguish you among thousands of bloggers.

Why Do Bloggers Need to Be Creative on Writing?

• Personal branding
• Increasing incoming traffic
• Standing out from the crowd
• Increasing the productivity
• Succeeding in persuasive marketing

How To Apply Hub & Spokes Technique into Your Daily Blogging?

Actually it is no different than creating a mind map with some minor differences. I suggest you to sign up an online mind mapping tool like Bubbl.us before you start.

• Start with drawing a circle, and jotting down a summary of your objective. This is going to be your hub, or title of your blog post. In the above example I summarized my objective as “creative writing ideas for bloggers”.
• Draw a few spokes with the ideas related to your hub or add mind maps at Bubbl.us. You need to stop when you run out of ideas.
• You should always remember that readers usually keen on benefits, rather than features. You better focus on highlighting their benefits while mapping your ideas. That is why I mentioned the benefits of creative writing for bloggers on the above mind map.
• Pick the spoke that interests you, draw a circle around it, draw some spokes from it, and repeat the process.
• Keep on going until you finish jotting down all the relevant ideas related to your hub.
• Now decide which is your best point. This should be the starting point of your blog post.
• Usually first level of spokes which are linked directly to your hub are going to be your paragraphs or sections.

You need to use this technique at least for a few weeks so that it becomes a habit for you. When the writer’s block hits you next time, use this proven technique to stimulate your mind.