Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preeminence.

What is Preeminence?

Let me give you a good example. Darren Rowse is perceived as one of the best authoritative source when it comes to making money online with blogs. Preeminence is the perception that a person is the best or one of the best authoritative sources on a specific topic.

Actually you don’t have to be the best, but people need to perceive you as the best. This is the key point for preeminence. Thirst is nothing, image is everything in online business!

If you are really very good at the topic you are blogging about, preeminence certainly helps you. You can easily convince people of your expertise. This will add significant value to your blogging.

However, if you are not confident in your own abilities, you don’t need to lose your motivation. Remember you know a lot more about your topic than most of your readers do, thus they still see you as an expert, as long as your content adds value to them.

How Can You Establish Preeminence?

There are three things you should be doing constantly to establish preeminence:

1. Educate yourself about what is going on in your topic.

2. Write about what you learn through education and experience to your blog.

3. Don’t expect people to discover your blog.  Constantly promote your blog using social networking/bookmarking sites!

By constantly applying these three simple things, you can establish preeminence in the long run. Just be persistent!

What Will Be The Benefits?

Well, you will get more traffic just because you convince people your blog is worth reading long term.

• Your one time readers will come back later to check what you offer as an expert in your topic
• Your RSS subscribers will increase. Also you won’t lose them easily.
• It will create new cooperation and collaboration opportunities for you.
• You will be offered paid reviews with good prices
• Your blog’s traffic will increase

Without authority and confidence it’s impossible to establish preeminence.If you really want to create a truly successful blog which has to become considered a top source on your topic, I suggest you focus on educating yourself.

How To Educate Yourself

• Stay current about developments in your industry
• Read the blogs and listen to podcasts from the established experts in your field.
• Take courses like Blog Mastermind
• Read books like Secrets for Blogging Your Way to A Six Figure Income

Conclusion
If you feel the passion  then you must have full confidence in your ability to study enough to become an expert. Once you convince your readers of your passion, this will lead to increased blog traffic and credibility.

In Part 2 we talked about Who am I stories. Now let’s talk about Why I am Here stories.

Why Are You Here?

Your readers won’t cooperate with you if you don’t provide a plausible explanation of your good intentions early. It is quite natural that before you tell them what is in it for them, they want to know what is in it for you.

If you want your readers to buy a product, subscribe to your RSS feeds, or take your advice, you should bear in mind that at first you should be honest and tell them what you will get out of it.

If you hide selfish goals, you are doing one of the biggest mistakes.

When you focus all your communication on showing your reader what he might gain, you came across as hiding your gain. If your readers think you are lying about what you stand to gain from their cooperation, you will lose their trust.

Trust is everything if you want to build a successful blog or business.

Do Not Fake Selfish Goals

There is no need to fake selfish goals when communicating with your readers. They really don’t mind unless you start cheating them. A good story is best suited to people with genuinely good intentions and clear personal goals.

A Why I am Here story will be enough for your readers to make a distinction between healthy ambition and dishonest exploitation.

If your goals are selfish, people usually don’t mind as long as you are up-front about it, and there is something in it for them. You still need to be careful to frame your goals in a way that makes sense to them.

Conclusion

Unless you are Dalai Lama, do not expect your readers to believe you truly have selfless goals. If you are on a self-denying mission, you need to tell a story and give your readers a good evidence.

If you are to quit your full time job paying $30,000 annually to earn your living from blogging and Internet projects (this is my story!), let your readers see in their eyes and the way you tell your story that the joy of having ultimate freedom in your life is truly the reason why you are asking them to support you.