To be a person is to have a story to tell – Isak Dinesen

Last week I introduced you The Six Stories You Need To Know How To Tell
and told you why writing story-like blog articles are important. Today I will tell you more about the importance of stories.

My Quest on Storytelling

My quest on Storytelling started with one single question “How can I add stories into my daily blog posts?” While I was trying to find answers to that question, I traveled around the Web in 80 days, from one website to another, until I found some good answers and resources.

I thought my answers and the online storytelling resources I found could be valuable for your blogging too. Therefore I decided to start writing a weekly post series titled The Six Stories You Need To Know How To Tell.

Here we go…

Why Stories Are So Powerful Today?

Life has become more complex than before. People need guidance. They are even ready to pay money and attention in return for a valuable guidance. Information overload, global organizations, personal development books, TV series, blogs. They all create stress for people.

It isn’t possible for us to read our favorite books, and monitor the websites in our favorites folder anymore. It is even getting more difficult to complete half of the items in our To-Do lists.

Most of the people are not open to learning new things anymore. They don’t spend time on the quest for truth. They don’t care about their role in the big picture.

How To Influence Them?

And now you are trying to influence these people who solely focus on protecting their own benefits. They might be happy in their little worlds or feel like they are destined to an unhappy fate. But, most of them are suspicious about you, and your hidden agenda. If you tell a good story which sparks curiosity in them, or fix the complexity in their life, they will listen to you.

If you help people understand what is going on around them, and let them see the real facts, they will follow you. You can create a winner team from a group of losers with a good story.

Help People Find Their Path In Complexity

While the complexity increases, people are willing to listen to the people who tell the most meaningful stories or things. If you are trying to convince people with logical analysis, then you certainly have a serious problem: People don’t give decisions based on logical analysis. They think they do, but in fact they usually give decisions based on their feelings. If you catch their feelings with a good story, they will pay attention to you.

Next week I will tell you more about stories. Until next week, please tell me your own life stories by leaving a comment to this post.