What Uncle Sam Didn’t Tell You About Corporate Identity, Social Media and Graphic Design?
Posted by Mert Erkal on Jun 3, 2010 in Marketing PR | 4 commentsMoney, money and money… Whenever we want to do something big, we always think it’s going to cost us a fortune. So, we dig a grave to bury our dreams without ever thinking about doing some research that whether our dreams of making our small business a huge success is possible in limited budget or not.
One thing that causes small businesses to fail is that small businesses don’t work on creating their corporate identity. Without creating a top quality logo, you can’t build your business image and, hence, your marketing efforts will only waste your time and money.
Corporate Identity, Social Media and Graphic Design are Connected:
Your logo design helps you create your identity. When you use online social media to promote your business, your campaigns won’t be effective without an attractive logo.
Yes, your logo design plays an important role in giving your business a credible look. If it’s not attractive, your business won’t look attractive. As social media is a free way of promoting your business globally, you still won’t get much benefit.
Secondly, even if you manage to drive traffic to your site through your social media campaigns, you will only enjoy high conversion if your website design is attractive and professional.
Hence, corporate identity, social media and your website or graphic design are connected and they all work together to make your business successful.
Let’s Talk About Them in Detail:
Corporate Identity:
To create your corporate identity in a professional way, you need a professionally designed logo. In order to understand the importance of this small piece of design, let’s look at all big brands. For example: Nike, Toyota, Target, Adidas, etc. They all have a logo and these businesses are easily recognized by their logos.
Luckily, in today’s tough competition, custom logo design prices are not high. You can now get a top quality logo at a fraction of the cost.
Long gone are the days when logos cost thousands of dollars.
So, before you start promoting your business, go ahead and get a top quality custom logo design to represent your business professionally worldwide.
Social Media:
After creating your corporate identity, you may start your marketing campaigns. Today, online social media is a powerful way of promoting your business. When you create your accounts on different sites, you can display your logo design on all different pages. This way, your market will begin to know about your business and recognize your logo.
If your logo design is of low-quality, the chances are, you will be perceived as a low-quality business and people won’t take much interest in you. So, start marketing on social media after you create your corporate identity in an effective way.
Graphic Design:
Now, it’s time you drive traffic to your site from social media. However, you won’t enjoy a good conversion rate if the graphic design of your website is not attractive. So, this is something you need to work on. Make sure your website looks attractive and your logo is prominent on all pages.
Just like logos, getting your website designed is not expensive these days. When you pay to create an attractive website, think of your payment as an investment which will eventually pay off and help you increase your sales and grow your business.
The bottom line is… Uncle Sam never told us that Corporate Identity, Social Media and Graphic Design work together to make your business a huge success. The best part is… You can achieve success even if your budget is limited.
This is a guest post by Ben Johnson from logoinn.com
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