Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preeminence.

What is Preeminence?

Let me give you a good example. Darren Rowse is perceived as one of the best authoritative source when it comes to making money online with blogs. Preeminence is the perception that a person is the best or one of the best authoritative sources on a specific topic.

Actually you don’t have to be the best, but people need to perceive you as the best. This is the key point for preeminence. Thirst is nothing, image is everything in online business!

If you are really very good at the topic you are blogging about, preeminence certainly helps you. You can easily convince people of your expertise. This will add significant value to your blogging.

However, if you are not confident in your own abilities, you don’t need to lose your motivation. Remember you know a lot more about your topic than most of your readers do, thus they still see you as an expert, as long as your content adds value to them.

How Can You Establish Preeminence?

There are three things you should be doing constantly to establish preeminence:

1. Educate yourself about what is going on in your topic.

2. Write about what you learn through education and experience to your blog.

3. Don’t expect people to discover your blog.  Constantly promote your blog using social networking/bookmarking sites!

By constantly applying these three simple things, you can establish preeminence in the long run. Just be persistent!

What Will Be The Benefits?

Well, you will get more traffic just because you convince people your blog is worth reading long term.

• Your one time readers will come back later to check what you offer as an expert in your topic
• Your RSS subscribers will increase. Also you won’t lose them easily.
• It will create new cooperation and collaboration opportunities for you.
• You will be offered paid reviews with good prices
• Your blog’s traffic will increase

Without authority and confidence it’s impossible to establish preeminence.If you really want to create a truly successful blog which has to become considered a top source on your topic, I suggest you focus on educating yourself.

How To Educate Yourself

• Stay current about developments in your industry
• Read the blogs and listen to podcasts from the established experts in your field.
• Take courses like Blog Mastermind
• Read books like Secrets for Blogging Your Way to A Six Figure Income

Conclusion
If you feel the passion  then you must have full confidence in your ability to study enough to become an expert. Once you convince your readers of your passion, this will lead to increased blog traffic and credibility.