Category Management – Stock Your Deck With Aces
Filed Under Category Uncategorized by Caroline
Category management can provide a new view of the trading card category. “In the pre-category management world, most grocery accounts probably just dabbled in our category,” says Brochhausen. “They put some cards in the candy racks or locked them up at the courtesy desk. When you do that, it’s difficult to sell cards. You turn a box every two to three months, if that. Our category responds to high-traffic locations. Everybody makes the same claim, but this category really does. It’s a high-margin, high-dollar profit ring category. The average pack of cards can turn anywhere from $1 to $2 in profit ring.”
The challenge, he says, is in the merchandising of the product and keeping up with the number of brands. “Inventory management has really become the biggest challenge for most of the retailers,” Brochhausen says.
To address these inventory…