I have discussed how powerful an email list is in previous posts. You better start building an email list in the early days of your blogging. Once you build up a good subscriber base to your email list, you can monetize it in similar techniques as your blog. You may advocate products as an affiliate, sell advertising, sell your own products or just use it to foster relations.

If you don’t tell your visitors why they should subscribe to your mail list, honestly your email list won’t grow so quickly. You need to show the real value to your readers first before expecting them to subscribe to your list. There are thousands of mail lists on the Internet, why should they prefer yours?

Below video is the Part 3 of the post series Getting People to Subscribe to Your Email List. It is an introduction of Aweber email auto-responder. You should read Part 1 and Part 2 before watching.

Search For Blogging Weekly Blog Tips Video – Aweber from Mert Erkal on Vimeo.

If you build a good subscriber base to your email list, you can monetize it in similar ways as your blog. You can promote products as an affiliate, sell advertising, promote your own products, or use it to deliver more content to your readers. This post focuses on the importance of email lists and how to get people to subscribe to them.

Why Should You Have An Email List?

If you are a blogger who is willing to make regular income from his blog, you should commit to build your email list via your blog. Within the next 6-12 months you will be happy you did it, because you will have two assets at the same time. Imagine doubling your blog income from the next 6 months. Wouldn’t it be too great?

Lets take a look at the other advantages of email marketing:

• Speed:Get your messages to your mail list very fast with an email
• Low cost: Even though you need to pay some money for email auto-responder services, compared to traditional mail, it costs you less.
• Ease:Sending an email newsletter is not a rocket science. You may use your previous posts, or share something valuable for your readers (like videos, discount offers, freebies, etc.)
• Viral: If you send valuable content to your readers, they will be eager to forward your mail to their friends.
• Tracking:Autoresponders let you track how many subscribers open your mail, or whether they click on your links or not. You can even segment your subscribers to get the best results from your affiliate marketing campaigns.
• Complimentary: Email marketing compliments your other marketing efforts extremely well.

What is an Email Autoresponder?

An email autoresponder is a software which helps you send emails to people automatically. With an autoresponder you set up a sequence of prewritten emails which are sent out to prospects on your email list at regular intervals.

You can use it to essentially send emails to your target list, even when you are offline. Lets imagine you created an eight part blogging course. Then you setup the intervals for the emails to, say, once a week and send them one part of the course each week.

This is simply amazing! You write the emails one time and then whoever joining the list will automatically receive those emails once a week for eight weeks.

Most Internet marketing gurus tell that the majority of people need to be told about a product seven times before they buy it. So if you are telling your visitors about your product less than seven, no way out! You need an auto-responder to remind people about your product.

In Part 2 I will be telling you more about the auto-responder services. By the way, until I launch Part 2, why don’t you sign up for my email list to get weekly blog tips newsletter?

Related Posts

• How To Write Effective Welcome Emails
• Aweber Review – Email Autoresponder – Part 1
• Aweber Review – Email Autoresponder – Part 2

Table of contents for Getting People to Subscribe To Your EMail List

• Getting People to Subscribe To Your EMail List – Part 2
• Getting People to Subscribe To Your EMail List – Part 3
• Getting People to Subscribe To Your EMail List – Part 4
  

I certainly agree with this : an email list is one of the most powerful marketing tools you can have on the Internet. Your blog and your email list are the perfect combination for a successful online business.You may use your email list to develop relationships, to deliver value added content and to communicate with your audience. If you aim to make money through advertising and affiliate marketing, you should definitely use your email list.

Rome wasn’t built in one day. You need to take baby steps everyday to build your email list. First you should consider buying an email auto-responder. Read my previous post Aweber Review – Email Auto-responder – Part 2 in order to learn what is an email auto-responder.

Let’s suppose that you already have an email auto-responder. You inserted a form on your blog/website to collect name/email details. If you don’t welcome your readers with an effective message when they sign up, believe me you are missing a lot.

In case you have a welcome mail, have you checked it lately? Does it…

• thank your readers for joining?
• point them to your most popular posts?
• ask them to subscribe your RSS feeds?
• tell them how to contact you via services like Twitter, Facebook, etc.?

Things to Mention in Your Welcome Mail

• Your online contact details
• Your RSS feed
• Introduction of your blog
• Your short biography
• You may also introduce your services or products

I would like to share my welcome mail with you as an effective welcome mail example:

Hello XXXXXX,

Thank you for signing up for my blog tips newsletter. Every week, I’ll send you the latest news on blogging, along with the highlights from blogging related offers. My aim at Search For Blogging is to provide you with information that will be helpful to you in your everyday blogging and business activity. If you find the information helpful, you may want to take a minute and subscribe to My RSS so you do not miss any great articles.

RSS: http://feeds.feedburner.com/Searchforbloggingcom

Who Am I?

My name is Mert Erkal. I am 34 years old, and from Istanbul, Turkey. I worked for Maersk Line Turkey as Marketing Analyst between 1998-2008. I started blogging professionally in 2006. As of August 2008 I left my full time job after 10 years of hardworking and dedication to earn my living from blogging and Internet projects. I am chief editor of the Bloghology Blogging Magazine.

Time for Your Own Prison Break!

This blog is dedicated to people who wants to break their own prison. If I can make it, you can also make it. Life is too short, do what you really want. Join my journey, and be inspired!

Find me online : (Please feel free to add me as your friend)

*Facebook : Mert Erkal

*LinkedIn: Mert Erkal

I truly value my readers/commentators, and look forward to receiving new comments/feedback.

Here’s to add value to your blogging,

Mert Erkal