Today i would like to introduce you a great book which i believe every entrepreneur should have read before evaluating an opportunity or writing an effective business plan

What entrepreneurs and executives should do before writing a business plan

‘You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won’t get the kind of results you would in a good business. All businesses aren’t created equal.’ William P.Egan II, veteran US venture capitalist