The most popular bloggers are very good at copywriting.  As a blogger, even if you don’t name yourself as problogger, you are still selling  your readers with your words and writing style. Your blog headlines must be compelling so that your readers buy, and continue reading the full post.

Most of the time our visitors are coming from a feed aggregator like Feedburner. They rarely visit your blog directly to check your latest posts. If your headlines do not get their attention, you can not generate enough page views.