Facebook continues to grow. Chances are you have already seen quite a lot of discussions of how marketers should be using it to connect with potential customers. For the bloggers who are running Facebook pages, there is now a quick way to add visitors and fans as your email subscribers.

If you are using Aweber for your email marketing campaigns, it is just a piece of cake to add an opt-in form to your Facebook page (do not confuse it with your profile page though!).  All you need is to add an application to your page that lets you insert HTML. Then you can paste in sign-up form HTML just like you would on any other blog or web page.

There is a nice tutorial where you can find a step by step guide on how to add an opt-in form to your Facebook page. You may check out the tutorial.

In Part 1 I talked about the basics of email marketing. Now let’s take a look at the do’s and don’ts of email marketing.

• Find target subscribers: Generate a list of subscribers who are interested in your products or services. If you try to add every email address in your mail list, you will end up with lots of subscribers to whom you will never ever have any chance of selling your products or services.
• Never ever use a free auto-responder: Your success in email marketing depends on your ability to deliver your newsletters and emails to your subscribers. If you use a free auto-responder, chances are your emails will end up in spam folders. Aweber and GetResponse are paid and premium auto-responder services, because they deliver your emails and newsletters to your potential customers.
• Personalize your messages: Starting your newsletters with the subscriber’s name will help you build a rapport with that subscriber. Set your email auto-responder to send personalized messages.
• Proofread your newsletters:Would you buy from an Internet marketer who regularly makes spelling errors, and can’t even get an affiliate link right?
• Don’t send too many email newsletters (or  too few!) : The quickest way to get people unsubscribe to your email list is to bombard them regularly with your email newsletters. Send one email a week at least. If you send once in a month, probably most of your subscribers won’t even recognize who you are. They might even think you are a spammer.
• Don’t sell your email list: Don’t sell your email list to others no matter how much money they pay. Once you lose your subscriber’s confidence, you will never ever have any chance of selling a product in the online world.
• Include a call to action: If you want your subscribers to click on a link, tell them to click on it. You should not assume they will do it by themselves. It is much better to give them a reason to click on the link.
• Give tips and advice: It will take some time for your email list to become responsive. You should first give before you expect them to buy something from you. Send regular tips and advices, and get personal with them. You should make them feel valued. Your efforts will pay off in the long run.

In Part 3 we will take a look at things to do, and thing to avoid when writing a hot newsletter.

I have discussed how powerful an email list is in previous posts. You better start building an email list in the early days of your blogging. Once you build up a good subscriber base to your email list, you can monetize it in similar techniques as your blog. You may advocate products as an affiliate, sell advertising, sell your own products or just use it to foster relations.

If you build a good subscriber base to your email list, you can monetize it in similar ways as your blog. You can promote products as an affiliate, sell advertising, promote your own products, or use it to deliver more content to your readers. This post focuses on the importance of email lists and how to get people to subscribe to them.

Why Should You Have An Email List?

If you are a blogger who is willing to make regular income from his blog, you should commit to build your email list via your blog. Within the next 6-12 months you will be happy you did it, because you will have two assets at the same time. Imagine doubling your blog income from the next 6 months. Wouldn’t it be too great?

Lets take a look at the other advantages of email marketing:

• Speed:Get your messages to your mail list very fast with an email
• Low cost: Even though you need to pay some money for email auto-responder services, compared to traditional mail, it costs you less.
• Ease:Sending an email newsletter is not a rocket science. You may use your previous posts, or share something valuable for your readers (like videos, discount offers, freebies, etc.)
• Viral: If you send valuable content to your readers, they will be eager to forward your mail to their friends.
• Tracking:Autoresponders let you track how many subscribers open your mail, or whether they click on your links or not. You can even segment your subscribers to get the best results from your affiliate marketing campaigns.
• Complimentary: Email marketing compliments your other marketing efforts extremely well.

What is an Email Autoresponder?

An email autoresponder is a software which helps you send emails to people automatically. With an autoresponder you set up a sequence of prewritten emails which are sent out to prospects on your email list at regular intervals.

You can use it to essentially send emails to your target list, even when you are offline. Lets imagine you created an eight part blogging course. Then you setup the intervals for the emails to, say, once a week and send them one part of the course each week.

This is simply amazing! You write the emails one time and then whoever joining the list will automatically receive those emails once a week for eight weeks.

Most Internet marketing gurus tell that the majority of people need to be told about a product seven times before they buy it. So if you are telling your visitors about your product less than seven, no way out! You need an auto-responder to remind people about your product.

In Part 2 I will be telling you more about the auto-responder services. By the way, until I launch Part 2, why don’t you sign up for my email list to get weekly blog tips newsletter?

Related Posts

• How To Write Effective Welcome Emails
• Aweber Review – Email Autoresponder – Part 1
• Aweber Review – Email Autoresponder – Part 2

Table of contents for Getting People to Subscribe To Your EMail List

• Getting People to Subscribe To Your EMail List – Part 2
• Getting People to Subscribe To Your EMail List – Part 3
• Getting People to Subscribe To Your EMail List – Part 4