In Part 1 I talked about the basics of email marketing. Now let’s take a look at the do’s and don’ts of email marketing.

• Find target subscribers: Generate a list of subscribers who are interested in your products or services. If you try to add every email address in your mail list, you will end up with lots of subscribers to whom you will never ever have any chance of selling your products or services.
• Never ever use a free auto-responder: Your success in email marketing depends on your ability to deliver your newsletters and emails to your subscribers. If you use a free auto-responder, chances are your emails will end up in spam folders. Aweber and GetResponse are paid and premium auto-responder services, because they deliver your emails and newsletters to your potential customers.
• Personalize your messages: Starting your newsletters with the subscriber’s name will help you build a rapport with that subscriber. Set your email auto-responder to send personalized messages.
• Proofread your newsletters:Would you buy from an Internet marketer who regularly makes spelling errors, and can’t even get an affiliate link right?
• Don’t send too many email newsletters (or  too few!) : The quickest way to get people unsubscribe to your email list is to bombard them regularly with your email newsletters. Send one email a week at least. If you send once in a month, probably most of your subscribers won’t even recognize who you are. They might even think you are a spammer.
• Don’t sell your email list: Don’t sell your email list to others no matter how much money they pay. Once you lose your subscriber’s confidence, you will never ever have any chance of selling a product in the online world.
• Include a call to action: If you want your subscribers to click on a link, tell them to click on it. You should not assume they will do it by themselves. It is much better to give them a reason to click on the link.
• Give tips and advice: It will take some time for your email list to become responsive. You should first give before you expect them to buy something from you. Send regular tips and advices, and get personal with them. You should make them feel valued. Your efforts will pay off in the long run.

In Part 3 we will take a look at things to do, and thing to avoid when writing a hot newsletter.