Getting People to Subscribe To Your EMail List – Part 1
Posted by Mert Erkal on Nov 5, 2008 in Internet marketing | 5 comments
If you build a good subscriber base to your email list, you can monetize it in similar ways as your blog. You can promote products as an affiliate, sell advertising, promote your own products, or use it to deliver more content to your readers. This post focuses on the importance of email lists and how to get people to subscribe to them.
Why Should You Have An Email List?
If you are a blogger who is willing to make regular income from his blog, you should commit to build your email list via your blog. Within the next 6-12 months you will be happy you did it, because you will have two assets at the same time. Imagine doubling your blog income from the next 6 months. Wouldn’t it be too great?
Lets take a look at the other advantages of email marketing:
- Speed:Get your messages to your mail list very fast with an email
- Low cost: Even though you need to pay some money for email auto-responder services, compared to traditional mail, it costs you less.
- Ease:Sending an email newsletter is not a rocket science. You may use your previous posts, or share something valuable for your readers (like videos, discount offers, freebies, etc.)
- Viral: If you send valuable content to your readers, they will be eager to forward your mail to their friends.
- Tracking:Autoresponders let you track how many subscribers open your mail, or whether they click on your links or not. You can even segment your subscribers to get the best results from your affiliate marketing campaigns.
- Complimentary: Email marketing compliments your other marketing efforts extremely well.
What is an Email Autoresponder?
An email autoresponder is a software which helps you send emails to people automatically. With an autoresponder you set up a sequence of prewritten emails which are sent out to prospects on your email list at regular intervals.
You can use it to essentially send emails to your target list, even when you are offline. Lets imagine you created an eight part blogging course. Then you setup the intervals for the emails to, say, once a week and send them one part of the course each week.
This is simply amazing! You write the emails one time and then whoever joining the list will automatically receive those emails once a week for eight weeks.
Most Internet marketing gurus tell that the majority of people need to be told about a product seven times before they buy it. So if you are telling your visitors about your product less than seven, no way out! You need an auto-responder to remind people about your product.
In Part 2 I will be telling you more about the auto-responder services. By the way, until I launch Part 2, why don’t you sign up for my email list to get weekly blog tips newsletter?
Related Posts
- How To Write Effective Welcome Emails
- Aweber Review – Email Autoresponder – Part 1
- Aweber Review – Email Autoresponder – Part 2
Table of contents for Getting People to Subscribe To Your EMail List
- Getting People to Subscribe To Your EMail List – Part 2
- Getting People to Subscribe To Your EMail List – Part 3
- Getting People to Subscribe To Your EMail List – Part 4
I’ve had a list for a while but wasn’t happy with it until this week when I revamped it. I decided to use Aweber’s new ‘lightbox’ to promote it and subscriptions have shot up massively as a result. One of two regular readers said they didn’t like it, but overall, subscribers are increasing fast as a result.
I have to echo what Caroline is saying. I added a lightbox Pop-over this last week and subscriptions have gone up. In addition to that, getting some great exposure from others has helped too.
@Caroline/Grant : Thanks for letting me know. I guess I should try this as soon as possible.
Please if you have any info on which auto-responders are most beneficial let us know. I hear the word Aweber a lot and see iContact all over the place. Any insight would be great. Thank you.
I have been using Aweber for about three years. I have never been unhappy with them. I have used their online chat feature several times. It is great to have help almost immediately if I have a question.