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In Part 1 I stressed the importance of building an email list, and using an email auto-responder for your email marketing campaigns. Now it is time to talk about which email auto-responder to choose.

Which Email Auto-Responder?

There are currently two major auto-responders in the market which are Aweber and GetResponse. You can use both of them for your email marketing campaigns. They have more or less the same features. However, Aweber is quickly growing to be the standard. Darren Rowse, Yaro Starak, Chris Garret, Caroline Middlebrook prefer Aweber for their email marketing. Even though Aweber seems on the high side in terms of pricing, believe me it is worth spending every penny.

Why Aweber?

Both Aweber and GetResponse have similar features, and there is no big difference in pricing. Aweber charges $19 per month up to 500 subscribes, whereas GetResponse bills $17.95 per month. So how can you decide which one to choose? You may also ask me why all these pro-bloggers are working with Aweber while GetResponse can also serve as a good email auto-responder. Let me tell you some of the benefits of Aweber, and then you will understand clearly why GetResponse can not beat Aweber at the moment.

• There is a one small deal that Aweber struck with FeedBurner, more specifically they report count of email subscribers to your blog feed! If you are trying to build your RSS subscribers, this means having your email subscribers shown as your RSS subscribers by Feedburner.
• Aweber recently added a new feature where you can make email segmentation. You can track your subscribers reaction to your emails. Imagine you are a pro-blogger, and you know which readers always interested in your sales emails. Why should you bother other readers?
• Aweber lets you Twitter your email newsletters.
• You can build your list faster with lightbox style web forms prepared by Aweber. Some of your readers might be upset, but your mail list will steadily grow.

What Can You Do With Aweber?

• You can send engaging email newsletters using built-in newsletter templates
• Publish a sign-up form to your blog (like I did for my blog, take a look at my blog’s header and sidebar)
• Welcome or educate your subscribers by setting up sequential auto-responder messages. Create your own blog mentoring course.
• You can manage unlimited mail campaigns.
• Send blog newsletters.
• Evaluate the outcome of your email campaigns with Aweber’s tracking functionality.
• Integrate your shopping cart into your mail campaigns.

In Part 3 you will find a how to video guide on Aweber captured by me. Until then please subscribe to my RSS feeds so that you don’t miss any article.

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