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About Mert Erkal

He left his full time job as of 1st August, 2008 to earn his living from blogging and freelance Internet projects. He also shares his 10 years of experience he gained in a giant multi-national company for Small Business companies and builds Corporate Identity. Read more about him!

Jun
19th

How To Become A Thought Leader In Your Topic

By Mert Erkal in Blog, Marketing PR, Personal Development, RSS&Subscription, Small Business, Social Networking

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Over the Top

Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preeminence.

What is Preeminence?

Let me give you a good example. Darren Rowse is perceived as one of the best authoritative source when it comes to making money online with blogs. Preeminence is the perception that a person is the best or one of the best authoritative sources on a specific topic.

Actually you don’t have to be the best, but people need to perceive you as the best. This is the key point for preeminence. Thirst is nothing, image is everything in online business!

If you are really very good at the topic you are blogging about, preeminence certainly helps you. You can easily convince people of your expertise. This will add significant value to your blogging.

However, if you are not confident in your own abilities, you don’t need to lose your motivation. Remember you know a lot more about your topic than most of your readers do, thus they still see you as an expert, as long as your content adds value to them.

How Can You Establish Preeminence?

There are three things you should be doing constantly to establish preeminence:

1. Educate yourself about what is going on in your topic.

2. Write about what you learn through education and experience to your blog.

3. Don’t expect people to discover your blog.  Constantly promote your blog using social networking/bookmarking sites!

By constantly applying these three simple things, you can establish preeminence in the long run. Just be persistent!

What Will Be The Benefits?

Well, you will get more traffic just because you convince people your blog is worth reading long term.

  • Your one time readers will come back later to check what you offer as an expert in your topic
  • Your RSS subscribers will increase. Also you won’t lose them easily.
  • It will create new cooperation and collaboration opportunities for you.
  • You will be offered paid reviews with good prices
  • Your blog’s traffic will increase

Without authority and confidence it’s impossible to establish preeminence.If you really want to create a truly successful blog which has to become considered a top source on your topic, I suggest you focus on educating yourself.

How To Educate Yourself

Conclusion
If you feel the passion  then you must have full confidence in your ability to study enough to become an expert. Once you convince your readers of your passion, this will lead to increased blog traffic and credibility.

Popularity: 19% [?]

Comments

bloggingzoom.com June 19th, 2008

How To Become A Thought Leader In Your Topic…

Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preemin…

blogbookmark.com June 19th, 2008

How To Become A Thought Leader In Your Topic…

Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preemin…

How To Become A Thought Leader In Your Topic…

Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preemin…

PlugIM.com June 19th, 2008

How To Become A Thought Leader In Your Topic…

Do you consider yourself an expert in your blog topic? It is quite obvious that not every successful blog is based on the expertise of the author, but for most of the top bloggers, the key to their success relies on their ability to demonstrate preemin…

Bill June 19th, 2008

I am finding this site really helpful. I am not sure what a thought leader would be for a cooking and food blog. I am thinking regular posting, promoting and doing reviews of restaurants and products might be part of the picture.

thegritsdotcom June 19th, 2008

Mert,excellent post today. Thank you so much for this information!

Tom - StandOutBlogger.com June 19th, 2008

Challenging post. It makes me think am I trying to keep ahead of the other bloggers in my niche, or just writing about the same things they are.

Miguel Wickert (Pineiro) June 19th, 2008

Mert

You’re right on my friend. For me, blogging about exercise and fitness, this field is always changing and expanding; new research supporting different claims seems to be constantly breaking news headlines.

Educating yourself is smart and necessary, especially if you’re trying to become an authority in your niche. Offering value to your readers will only happen if you’re in tune to the latest trends and ideas in your particular blogging community.

So true, perception can be everything. I find that many of my experiences with exercise (fitness) training help me with blogging. I know things to be true or false based on these experiences. Therefore, I’m able to write with confidence, and attempt to establish authority.

Your third point under preeminence about blog promotion, no argument there. I’ve worked hard on creating buzz for my site but don’t expect people to give to you if you’re not willing to give something to their site. Sound advice Mert! Thanks!

zach June 19th, 2008

Wow, I love your blog. I have been reading it for a while. I subscribed. So maybe you could go to my website and subscribe.

Robert A. Henru June 20th, 2008

Mert, even if you don’t always know more than your readers, there is one fact is certainly true. That each of us has unique knowledge, unique experience, and unique combination of interests. If you are willing to share them, you can become a thought leader.

Each of us unique, so each of us have a potential to become a thought leader!

Robert

[...] How To Become A Thought Leader In Your Topic 2. Creating A Blog - Part Seven: Blogging and Marketing to Get Traffic & Readers 3. Guide to [...]

rampantheart June 22nd, 2008

Awesome article, Mert!You never fail to amaze your readers!
Anyway, congrats on the increase in the alexa ranking!A 5 digit ranking is really great! You will certainly go places!Kudos!:)

Tomas June 23rd, 2008

Dear Mert Erkal, I spend the sleepless night today, but feel myself better than any when prior. Your notes on my shout box was like the real thunder. Your suggestion, promise to help sounded like the the real miracle - opened the door to me out of my helplessness in the life of the disabled…As you know from my bio, I walked for a long on the edge of the death after my trauma. The miracle happened then and I was return to the life again,I was alive but sick and without place in life. It looked like my strange destiny but it was so just until now. I f you will help me to get the professional digital camera with all equipments, you will gift me the key to the life again. Your support and generosity will provide me for the further walk where I can start already care for myself and my family and forget my hurtful life of the dependent. Your precious support will enable me to make happy lots of people around. Having camera and the laptop with the PhotoShop and CorellDraw programs could release me from my current impotency and I will become the happiest man by becoming useful and needy for the lots around. That sounds like the miracle, but that’s not a fantasy. The professional canon could help me to catch my oldest dream and to learn walk again. Wow - dear Mert Erkal, my emotions just pop in my heart and make me impotent to say anything more than the hottest THANK YOU, dear Mert Erkal. Thank you for the trust to forget my disability.
I just had no words for to express my eagerness to get your email - to make the dream the reality. THANK YOU. GOD BLESSES YOU

David Bowman June 28th, 2008

Thanks for the tips-this is exactly what we’re trying to do. And you’re right: it’s paying off! Kudos for a great article.

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