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I have recently read The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. It was one of the greatest books i have ever read. You should seriously consider having this book in your personal library.

The book was so inspirational that I intended to apply these 5 principles to blogging. Here we go:

Why Starbucks Is Successful?

Starbucks’ success lies in:

• Its ability to create personalized customer experiences
• Secure customer loyalty
• Stimulate business growth
• Generate profits
• Energize employees

Above are also key components of a successful blog. Top bloggers are using the full advantage of Web 2.0 technology to create customized experiences for their readers. They know what their readers are looking for, and they prepare regular content to satisfy their needs. Business growth and profit generation follow after they secure reader loyalty.

PRINCIPLE 1 - MAKE IT YOUR OWN

1.Be welcoming

You should offer your readers a sense of belonging. Create a blog where your readers feel that they are a priority and where their day can be brightened for a moment.

Comment Relish is a great serving for this purpose. It increases your readership and RSS subscription rate by simply sending a short ‘thank you’ message to users when they first comment on your blog. This is a good way of welcoming your first time visitors.

2.Be genuine

Connect, discover, and respond.

- Connect. Your blog should create unlimited connection opportunities for your readers.

- Discover. Discover each reader’s needs and individual situation.

- Respond. Not only listen to your readers, but also take immediate action based on what you hear, and learn from these experiences for your future reader interactions too.

3. Be considerate

Simply look beyond your own “selfish” needs and consider the needs of your readers. Give before you get. How can you contribute to your readers?

4. Be knowledgeable

Always enhance your expertise in blogging. Value will always be added to your readers as you gain blogging related knowledge. Sharpen your writing skills. As you become more informed, your value to blogging, self-confidence, and the impact you have on your readers all increase.

5. Be involved

Actively seek participation opportunities in Blogosphere, improve your mentality, think about impossible, always aim high.

PRINCIPLE 2 - EVERYTHING MATTERS

Blogging is detail. When details are overlooked, even the most patient readers can be frustrated. Do not forget small details can make the difference between success and failure in the Blogosphere. i.e. Do not forget to spellcheck before you publish your blog posts.

PRINCIPLE 3 - SURPRISE AND DELIGHT

Your readers expect the predictable and the consistent, while hoping for an occasional positive twist or added value thrown in. Reader delight comes from a good combination of surprise and predictability. Be innovative, use your imagination, surprise your readers!

PRINCIPLE 4 - EMBRACE RESISTANCE

There are two types of loyal readers, readers who really do want their problems resolved, and those who simply want to complain about your blog posts. For some problems, your posts are enough, but for other types of resistance, your direct action is required. You should know when your posts are simply not enough.

PRINCIPLE 5 -LEAVE YOUR MARK

Successful bloggers realize that a key component of their success is leaving a powerful and positive mark in blogging communities and Blogosphere. Bloggers want to cooperate with, and invest in socially conscious bloggers.

Do you want to add something to above principles ? Please visit Internet Business & Making Money Online section of Search For Blogging Forum and post a new topic.

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