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What is Viral Marketing?

Have you ever heard of the term “viral marketing”? The term is regularly used by my Blog Mastermind mentor Yaro Starak. Imagine you write an excellent ebook which spreads like a virus from one blogger to another. This is called “viral marketing”.

I assume you understand what an e-book is. You may check Blog Profits Blueprint by Yaro Starak as a text book example. Yaro used this ebook to promote his Blog Mastermind program. I must admit, he was so successful that i also signed up with his program after reading the book.

The viral ebook bring in traffic in many ways. You can distribute the book via your blog which hopefully increases your search engine rankings and direct traffic. Within the book you may link to your blog posts which brings people back to your blog. Plus you also have the benefit of highlighting yourself (or your blog) as an expert source of information on a topic.

Ideally, i suggest you to use buttons to maximize the number of downloads after you finish compiling your ebook. You may kindly ask your blogging friends to put the buttons on their blogs as well.

Bloghology Case Study

Bloghology has worked like a viral ebook for me and for the participants. As of today, around 200 blogs are displaying the Bloghology buttons designed by Ilker Yoldas . Profiles of 24 participating bloggers, their photos, links to their best posts, and their interviews are travelling around the blogosphere. I still evaluate every single opportunity to promote Bloghology.

The number of downloads have surpassed 2500 by today. The good thing is Bloghology will continue to bring in traffic long after it is written and released.

How will the next Bloghology look like?

Well, as i mentioned before, i am going to make it a monthly event and the number of participants will be limited to 15.

I received very valuable feedback on the first edition of Bloghology. Some bloggers find it a bit long. Thus i decided to limit the number of participants to 15. I think about 25-30 pages is good for Bloghology. Therefore the next edition will be maximum 30 pages long. When compared to first edition’s 77 pages, it will be much more easy to read at one go.

I decided to include audio and video for the next edition of Bloghology. I think this way i can increase the impact. There are thousands of people producing ebooks, yet only a few include video/audio within the book. I believe this is going to be an interesting experience for me and for the participating bloggers.

Finally, i bought www.bloghology.org to create a blog which focuses on Bloghology only.

What is in it for you?

I strongly suggest you to create your own viral book if you want to increase your traffic gradually. Even though compilation takes most of your time, you will be rewarded with the incoming traffic.

In Part 2 i will tell you about how to write an ebook, which software to choose, how to plan etc. Now, your responsibility is to think about the answer to one question : What should you write about?

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