Posted by Mert Erkal on Jun 3, 2010 in Marketing PR | 4 comments
Money, money and money… Whenever we want to do something big, we always think it’s going to cost us a fortune. So, we dig a grave to bury our dreams without ever thinking about doing some research that whether our dreams of making our small business a huge success is possible in limited budget or not.
One thing that causes small businesses to fail is that small businesses don’t work on creating their corporate identity. Without creating a top quality logo, you can’t build your business image and, hence, your marketing efforts will only waste your time and money.
Corporate Identity, Social Media and Graphic Design are Connected:
Your logo design helps you create your identity. When you use online social media to promote your business, your campaigns won’t be effective without an attractive logo.
Yes, your logo design plays an important role in giving your business a credible look. If it’s not attractive, your business won’t look attractive. As social media is a free way of promoting your business globally, you still won’t get much benefit.
Secondly, even if you manage to drive traffic to your site through your social media campaigns, you will only enjoy high conversion if your website design is attractive and professional.
Hence, corporate identity, social media and your website or graphic design are connected and they all work together to make your business successful.
Let’s Talk About Them in Detail:
To create your corporate identity in a professional way, you need a professionally designed logo. In order to understand the importance of this small piece of design, let’s look at all big brands. For example: Nike, Toyota, Target, Adidas, etc. They all have a logo and these businesses are easily recognized by their logos.
Luckily, in today’s tough competition, custom logo design prices are not high. You can now get a top quality logo at a fraction of the cost.
Long gone are the days when logos cost thousands of dollars.
So, before you start promoting your business, go ahead and get a top quality custom logo design to represent your business professionally worldwide.
After creating your corporate identity, you may start your marketing campaigns. Today, online social media is a powerful way of promoting your business. When you create your accounts on different sites, you can display your logo design on all different pages. This way, your market will begin to know about your business and recognize your logo.
If your logo design is of low-quality, the chances are, you will be perceived as a low-quality business and people won’t take much interest in you. So, start marketing on social media after you create your corporate identity in an effective way.
Now, it’s time you drive traffic to your site from social media. However, you won’t enjoy a good conversion rate if the graphic design of your website is not attractive. So, this is something you need to work on. Make sure your website looks attractive and your logo is prominent on all pages.
Just like logos, getting your website designed is not expensive these days. When you pay to create an attractive website, think of your payment as an investment which will eventually pay off and help you increase your sales and grow your business.
The bottom line is… Uncle Sam never told us that Corporate Identity, Social Media and Graphic Design work together to make your business a huge success. The best part is… You can achieve success even if your budget is limited.
This is a guest post by Ben Johnson from logoinn.com
Posted by Mert Erkal on Apr 27, 2009 in Marketing PR | 1 comment
Giving away an ebook to your reader base is one of the most effective marketing techniques you can use. You will not only please your readers, but also see the positive impact of viral marketing if your ebook is worth reading and sharing with others.
Posted by Mert Erkal on Apr 23, 2009 in Marketing PR | 4 comments
Gone are the days when there were no guidelines and institutions to teach the recipe of designing eye-catching logos. When designers were not so aware of the do’s and don’ts of creating successful logos and the trends to follow. Similarly, business owners were not as conscious about their logos as there were limited or no sources to get awareness from.With time, thanks to the ever expanding number of media which have provided huge exposure to both logo designers and business owners in this regard. And as a result, creating great logos is considered no more, a mystery.
Posted by Mert Erkal on Mar 21, 2009 in Marketing PR | 0 comments
Did you know that 5000 copies of The “Butterfly Marketing Home Study Course And Software” will be given away free by Mike Filsaime? You can get instant free access to his best selling $97 The “Butterfly Marketing Manuscript” today. All you need is to visit http://chriscarpenter.butterflymarketing.com/free/ and sign up for the mail list.
Actually it is a promotion campaign for the launch of Butterfly Marketing 2.0 which will be launched on 24th March. Anyway, I have just downloaded this free manuscript and started reading. There are some good food for thought in this 124 pages long report. You can also read this free report this weekend, and start next week with some refreshing thoughts. Enjoy reading!
Posted by Mert Erkal on Mar 9, 2009 in Marketing PR | 9 comments
Submitting your blog to blog directories will add significant value to your blogging. However, there are an incredible number of directories, and many can’t provide valuable enough backlinks or traffic. Here are the top directories based on PageRank and Traffic you can submit your blog:
Some of them requires you to insert reciprocal links on your blog. I strongly recommend you to create a “Links” post, change the date as several months before, and place all of your links on it. Also copy your blog’s title, description, keywords, URL, and feed URL, and paste them on a Notepad document. Keep them handy when you are saving because you’ll find yourself pasting them many times. Good luck!
Posted by Mert Erkal on Mar 8, 2009 in Marketing PR | 4 comments
Have you downloaded the HubSpot’s Internet Marketing Kit to learn how to get found by more potential customers online? I have just finished watching the videos and reading the e-book. Thanks to HubSpot, I have some refreshing thoughts now.
The kit consists of 3 how-to videos and an instructional (truly inspirational!) e-book:
- Video: SEO - How can you get found in the search engines? (an hour)
- Video: Business Blogging – How can you get found in the blogosphere?(an hour)
- Video: Social Media Marketing – How can you get found by engaging in social media? (an hour)
- e-Book: Getting Found Online – How can you get found online in the major search engines, blogosphere and social media sites (10 pages)
You will also find a bonus video which I have already posted about before, namely Combine SEO, Blogs and Social Media for Marketing Results (1 hour).
If you are looking for a reliable and free Internet marketing guide, I am sure this one is for you.