I like free marketing webinars arranged by HubSpot. Yesterday I joined Advanced Business Blogging hosted by Rick Burnes. The webinar was quite useful, and I learned some tips and tricks about advanced B2B business blogging.

Rick covered tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.

The webinar video and slides are now posted online at http://www.HubSpot.com/archive/b2b-business-blogging

Here are some of the most important tips I noted from the webinar:

Tips For Post Structure

• Use headings
• Posts should be around 500-800 words
• Use lists
• 1 common idea per post

Always Add A Photo

• Flickr
• Istockphoto
• Shoot your own

How To Write Great Headlines

• Write the headline before the article
• Imagine the reader won’t see the article
• Surprise readers
• No spelling errors
• Use your keywords

Pick A Publishing Schedule

• Decide a publishing schedule, and stick to it
• The goal is to build up a keyword-rich content (create an asset)

Different Ways of Doing Posts

• Email interviews
• Video interviews (conferences, office visitors, clients)
• Guest posts from people with similar blogs
• “Best of” lists
• “How we do it” posts

All in all, the webinar was a good one, and I am quite sure you will also find some refreshing thoughts on blogging. Check the video and slides at http://www.HubSpot.com/archive/b2b-business-blogging