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About Mert Erkal

He left his full time job as of 1st August, 2008 to earn his living as a problogger from blogging and freelance Internet projects. He also shares his 10 years of experience he gained in a giant multi-national company for Small Business companies and builds Corporate Identity. Read more about him!

Jan
15th

How To Write Blog Headlines That Work

By Mert Erkal in Blogging

Writing

The most popular bloggers are very good at copywriting.  As a blogger, even if you don’t name yourself as problogger, you are still selling  your readers with your words and writing style. Your blog headlines must be compelling so that your readers buy, and continue reading the full post.

Most of the time our visitors are coming from a feed aggregator like Feedburner. They rarely visit your blog directly to check your latest posts. If your headlines do not get their attention, you can not generate enough page views.

How To Write Killer Blog Headlines

Here are some great formulas for writing blog headlines that get attention:

  • Solve a common problem: Address a painful problem or a desire that your readers might have. Take a look at your reader’s comments, and find the most common problems. Use this blog headline formula to address them: “Here’s a Quick Way to…………. “
  • Use quotes: Quotes usually draw attention. Find a quote related to your blog post, and use it.
  • How-To formulas: These are my favorite. Who doesn’t like a good how to post?
  • Ask tricky questions: Ask questions which your readers can not answer unless they read the full post. They will be eager to read the rest of the story. A good example is, “Did You Read The Top 5 Blogging Books?”. You are done!
  • Use human psychology:“Who Else Wants……?” is a good formula. It is based on social proof, and subliminally tells  your readers that so many people already read the post.

I am sure you will find other formulas all around the Web, so I cut it here. If you master above mentioned strategies in the shortest time possible, it will be more than enough. I guarantee you will drive much more traffic to your blog then before.

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Comments

Geoserv January 15th, 2009

Excellent post, the key to blogging a good post starts with a great title.

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