When the news about a pair of black leather shoes hurled at President George W. Bush in Baghdad spread the world like a virus last week, Ramazan Baydan, a smart Turkish shoemaker located in Istanbul, had a very different reaction. He said they were his shoes, and they have been producing that specific style for nearly 10 years. Even though shoemakers from China, Iraq, and Lebanon have also claimed that it was their shoes, Mr. Baydan’s “The Bush Shoe”, which formerly known as Ducati Model 271, have poured in from around the world.

Blogging Lessons To Be Learned from the “Shoe-Hurling Journalist” Incident

• Monitor world politics: Even though it is not the most enjoyable thing in the world, follow the world leaders and monitor the global trends. You will never know what will happen while watching the world leaders. Like I do now, don’t miss popular topics which can bring your blog tons of free traffic.
• Never miss a viral marketing opportunity: Viral marketing is an idea that spreads like a virus. An idea that is spreading and at the same time helping you market your business. Mr. Baydan did not miss this opportunity. Now he hired 100 more workers to cope with ever-increasing orders. Always look for viral marketing opportunities when blogging.
• Act quickly, and be the first: Don’t spend too much time when you have a brilliant blogging idea. There are other smart people in the market. Act quickly, and you will be rewarded.