Today I came across Seth Godin’s one of the most recent posts titled Leadership is now the strongest marketing strategy. I took below part from his post:

“It’s enough if the tribe you lead knows about you and cares about you and wants to follow you. It’s enough if your leadership changes things, galvanizes the audience and puts the status quo under stress. And it’s enough if the leadership you provide makes a difference.

Go down the list of online success stories. The big winners are organizations that give tribes of people a platform to connect. Go down the list of fashion businesses or business to business organizations. Same thing. Charities, too. Churches, certainly.

People want to connect. They want you to do the connecting.”

While I am reading Seth’s post, I realized that what we are doing with the new Bloghology Social Network is connecting bloggers and marketers in one platform. We are building Bloghology Tribe with it. It has potential to become big. The first two weeks results are very promising for the future.

P.S. : You may download a free copy of Seth Godin’s audio book Tribes from Audible. They are using the audio book as a freebie promotion. All you need is to register a free account.